B-R Carts & Kiosks, is announcing that it has changed its name to Ikoniq.

According to President, Greg Swistak, the new name Ikoniq, is a reflection of changes taking place at the company and in the industry. He stated, ” Our Customers and Fans expect more from us than food, beverage or merchandise from a cart. These days it’s all about the fan experience, and we deliver an in-depth understand of what brings fans back to our customers venue’s week after week”.   Ikoniq will also be expanding into other related areas of expertise, to help our customers extend their business beyond our traditional offerings , according to Swistak.

Customers have always said we supply the highest quality Carts and Kiosks in the industry, said Nancy Bryan Role, Executive VP of Sales, recently though, we began producing Mobile Trailers for ticketing and retail applications, primarily at college campuses. Additionally, we introduced our new line of Bar Containers and Merchandise Containers, which are manufactured from Recycled Intermodal Shipping Containers and can easily be moved around a location or between locations.

In light of the evolutionary changes in our business we decided it was time for a name refresh. Ikoniq, pronounced iconic, is an indication that because of the thoughtfulness, great design, and quality of our products they will be Icons of the industry for many years to come, according to Swistak.

Ikoniq will continue to operate from its new headquarters at 2370 Firehall Road, Canandaigua, NY, and also maintains a design office in Charlottesville, VA and sales offices in Columbus, OH and Las Vegas, NV.