Sony Professional Services has helped equip stadia in South Africa with more than 600 Sony LCD displays ahead of the World Cup. The Greenpoint stadium in Capetown features over 100 professional LCD screens, running Tripleplay Services signage software all supplied by local Sony dealer Dimension Data. Soccer City in Soweto is the premier stadium with over 90,000 seats which will hosting the World Cup final features 249 LCDs, again integrated by Gearhouse Systems Solutions.

Dimension Data has further delivered 86 monitors for the stadia in Port Elizabeth while Durban's stadium is also kitted out with 161 professional LCDs installed by Gearhouse Systems Solutions.

Sony has also sold a number of large screens for spectator ‘infotainment' at the venues. These include two 80 m2 T-20 Barco LEDs at Greenpoint and a further two 42 m2 S-Lite 14 Barco screens at Rustenburg, both supplied and installed by Sony dealer Questek Advanced Technologies.

Sony has also supplied two 30 m2 S-Lite 14 screens to the Orlando FIFA official training ground in Soweto.

"Working with local dealers in South Africa we were able to secure this business spanning across the country, from Rustenburg in the North to Durban in the East, Port Elizabeth in the South and Capetown in the west," says Ian Collinson, Senior Manager, Sony Professional Services.

Sony has further outfitted media rooms and VIP areas in the stadiums with 2,200 VAIO displays and 1,300 portable audio players for audio description. This project enables blind and visually impaired to follow the matches and action live within the stadiums allowing access to special commentaries.

Sony is also set to produce a 3D highlights package of matches for distribution at official public festival areas in six international cities.

Up to 10 Bravia 3DTV displays will be installed for members of the public to watch the 3D action at key sites for 3D promotion purposes during the event.

Sony Pictures Entertainment is to distribute an official World Cup feature film after the event.